Inside Stories

Ensure No Dreams Get Left Behind – Introducing MintWalk

A financial services platform to answer the question – “How do I achieve my Dreams?”

Growing up we wanted to be astronauts, footballers, ballet dancers, video game developers and writers but then… reality struck – you can’t earn money that way can you? This scenario plays itself out even today, as we passionately pursue that dream vacation/ car/ home before casting these dreams aside.

We go from:

“Can I afford it?” to

“How do I do it?” to

“It looks difficult. Let it be” in a manner of minutes.

Enthusiasm and good intentions don’t seem to be enough to help realize one’s dream when there’s no way to navigate oneself.

Ergo MintWalk

MintWalk provides a personalized financial roadmap to ensure no dream of yours ever gets left behind. It is built upon the following insights that we came upon a sunny, (very!) warm April day

1. More Money ≠ More Happiness. People don’t get up in the morning just to make 10/15/20% returns on their money! Money is merely a tool to lead happier, more fulfilling lives.

More Money ≠ More Happiness. Money is merely a tool to lead happier, more fulfilling lives. Click to Tweet

2. Working hard for the Money ≠ Money working hard for you. Idle money parked in the bank can be used effectively in pursuit of your dreams.

Working hard for Money ≠ Money working hard for you. It can instead be used in pursuit of dreams. Click to Tweet

Personal Finance should be simple, not intimidating.

To achieve this simplicity, we’ve taken a dual-pronged approach:

On the back-end world standard analytics and asset allocation algorithms, created by a team of top notch IIM MBAs, PhDs, PE professionals and hedge fund traders, stands the foundation that MintWalk is built upon.
On the front end, the UI/UX design incorporates inputs from behavioral science (hat tip to Daniel Kahneman, the 2002 Nobel laureate), user research, simplified user flows and regulatory certifications that allow us to create a hassle free experience.

Therefore an average person can now achieve in minutes what took hours earlier. MintWalk does the heavy-lifting to put your financial life in shape. It’s that simple.

MintWalk is about You and Your Dreams

One of the more interesting features of MintWalk is how personal the experience is. We use machine learning, in-app analytics and related tools to understand what sort of person you are, what your interests are, what stage of life are you at thereby making your dreams the central focus. We start by inferring some interests based on your initial profile. The more we get to know you, the better our recommendations get.

MintWalk thrives on patterns, transactions and feedback data allowing it to upgrade itself constantly and provide a more intuitive & relevant user experience.

And if you don’t find your dream in our recommendations, we urge you to create your own! Click on the DreamCatcher card in the app, take a picture of your Dream, add a price tag and MintWalk shows you the way. At MintWalk we believe no dream should be left behind.